The infrastructure of global leadership.
OTA Media is the first vertical AI platform for human leadership IP. We measure leadership rigorously through the Leadership Index, rank it editorially through The Fifty and the Global 100, calibrate it conversationally through Hello Li, and by 2027 open it as a marketplace through the OTA Network. The ambitious are not content. They are infrastructure. We build the rails.
Six dimensions of how you lead.
Strategic Vision
How far ahead you see, and how clearly you translate the horizon into a direction others can follow.
Influence Architecture
How you build the coalitions, trust and leverage that turn a position into real organisational power.
Decision Intelligence
How you hold uncertainty, weigh evidence, and commit under incomplete information without freezing.
Adaptive Resilience
How you absorb shock, recover, and keep a team steady when the plan meets the real world.
Operational Gravity
How reliably intent becomes outcome. The mass that pulls plans into finished, shipped reality.
Innovation Catalysis
How you provoke new thinking, and give an organisation permission to try what it has not tried before.
Six dimensions. Fifteen archetypes.
Every pairing of the six dimensions resolves to a distinct leadership archetype. Take the assessment and the machine tells you which one is yours, and what it means for how you build, decide and lead.
Green for the agent. Blue for the rail. Violet for the record.
THE AGENT · PERSONAL
Hello Li
A pocket coach for operators.
Voice-first. iOS-native. Built on Claude Sonnet 4.6.
THE RAIL · NETWORK
Send Li
Agentic delegation between leaders.
Voice Preview. Calendar-aware. Ed25519-signed.
THE RECORD · IDENTITY
Leadership Index
The first AI-native assessment of human leadership.
Eight dimensions. Six archetypes. Calibrated quarterly.
Trusted from central banks to frontier AI labs. Built on the modern AI stack.
A partnership with the London Stock Exchange Group, a collaboration with HM Treasury on The Next Agenda, video collaborations with the Bank of England. Built on the modern AI stack: NVIDIA, Anthropic, Google, ElevenLabs, Stripe.
Who the leaders are. What the leaders think.
THE CANON · EDITORIAL
The Fifty · Global 100
The fifty leaders shaping the UK. The hundred shaping the world.
Researched. Independent. Annual.
THE CONVERSATIONS · IP
Off The Agenda
Long-form leadership IP from the people who lead.
31 UK leaders. 6 years. BoE, HMT, LSEG, City of London Corp.
The leaders we’ve featured.
Two hundred leaders have sat with us. At the Bank of England, at the London Stock Exchange, in the boardrooms of John Lewis and the National Theatre. A small selection from the past two seasons.
These are a few. The Leadership Terminal holds every leader we’ve read, from Off The Agenda to the Forbes billionaires, each with their Leadership Index archetype. Search it, screen it, compare.
Open the Leadership Terminal →OTA Media at London Tech Week.
The UK’s largest annual gathering of technology leadership. We were on the floor, capturing the keynote moments and the corridor conversations the wires missed. Four signature clips from the 2026 edition.
Off The Agenda × Bank of England.
Recorded inside Threadneedle Street with Afua Kyei, Chief Financial Officer of the Bank of England. The first OTA Media editorial production hosted at a UK central bank.
The methodology.
A six-dimension psychometric assessment, twenty-four scenario-based questions, fifteen archetypes. The empirical layer beneath every other OTA product.
The editorial cohort.
The annual ranking of the most influential leaders shaping UK economic growth, and its international companion. Calibrated by the same methodology that grades the Index.
Your Agentic AI Thinking Partner.
Calibrated to how you actually lead. Voice-first, archetype-aware. Measured by the Leadership Index, the methodology behind The Fifty 2026. Live on the App Store.
The marketplace.
Configure your Boardroom of avatars from The Fifty and Global 100. Run real-time simulations on strategic decisions. Leaders earn royalties when their avatars are invoked. The Mandate Quotient becomes the first market-priced leadership ranking.
The editorial layer.
The podcast, the events programme, the leader network. The original surfaces, now the cultural substrate of the platform. Where the methodology meets the people it measures.
One narrative. Three keynotes. A category created.
REUTERS NEXT · 2026
The coach.
Hello Li launches as the first voice-native AI executive coach calibrated to the Leadership Index methodology.
REUTERS NEXT · 2027
The marketplace.
The OTA Network goes live. The Fifty and Global 100 leaders become accessible avatars. Leaders earn royalties; consumers run Boardroom simulations.
REUTERS NEXT · 2028
The ranking.
The Mandate Quotient replaces editorial leadership lists with empirical authority, computed from real-time platform demand, refreshed daily.
Founded on a single question.
Founded by Edwin Danso in 2021 as Off The Agenda, a podcast for the conversations that don’t make it onto a corporate diary. By 2026, the company building the infrastructure underneath leadership itself.
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