The infrastructure of British leadership.
OTA Media is the leadership platform born in the City of London. We measure leadership rigorously through the Leadership Index, rank it editorially through The Fifty and the Global 100, and coach it conversationally through Hello Li. Senior leaders are not content. They are infrastructure. We build the rails.
Hello Li is now on iPhone.
The agentic AI for modern leadership. Calibrated to how you actually lead. Agenda+, Broadcast, and voice mode in your chosen cast voice, measured by the Leadership Index. Free to install on the App Store; Pro is £99/year.
Built on the modern AI stack. Trusted by Britain's institutions.
OTA Media has collaborated with organisations operating at the highest levels of decision-making across finance, government, technology and culture.
The leaders we’ve featured.
Two hundred senior leaders have sat with OTA Media: London Stock Exchange, Google, Mansion House, Bank of England, Grocers’ Hall, St Paul’s Cathedral. From boardrooms to remote rooms, we connect with the leaders shaping industries.
Gina Miller
Dame Sharon White
Sir Damon Buffini
Afua Kyei
Hastings · Amos · Scotland · Moyo
Emma Jones CBE
Off The Agenda × Bank of England.
Recorded inside Threadneedle Street with Afua Kyei, Chief Financial Officer of the Bank of England. The first OTA Media editorial production hosted at a UK central bank.
The methodology.
A six-dimension psychometric assessment, twenty-four scenario-based questions, fifteen archetypes. The empirical layer beneath every other OTA product.
The editorial cohort.
The annual ranking of the most influential leaders shaping UK economic growth, and its international companion. Calibrated by the same methodology that grades the Index.
Your Agentic AI Thinking Partner.
Calibrated to how you actually lead. Voice-first, archetype-aware. Measured by the Leadership Index, the methodology behind The Fifty 2026. Live on the App Store.
The editorial layer.
The podcast and the events programme, the original OTA Media surfaces. The cultural substrate of the platform, where the methodology meets the people it measures.
Founded on a single question.
OTA Media was founded by Edwin Danso in 2021 as Off The Agenda, a podcast for the conversations that don’t make it onto a corporate diary. In 2026 it became the company building the infrastructure underneath leadership itself.
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