OTA MEDIA GROUP · LONDON · 2026

The infrastructure of British leadership.

OTA Media is the leadership platform born in the City of London. We measure leadership rigorously through the Leadership Index, rank it editorially through The Fifty and the Global 100, and coach it conversationally through Hello Li. Senior leaders are not content. They are infrastructure. We build the rails.

COMPANY· OTA MEDIA
HQ· CITY OF LONDON
FOUNDED· 2021 · OFF THE AGENDA
EDITION· 2026
PILLARS· INDEX · FIFTY · HELLO LI · OFF THE AGENDA
STATUS· LIVE

NEW · HELLO LI · 21 MAY 2026

Hello Li is now on iPhone.

The agentic AI for modern leadership. Calibrated to how you actually lead. Agenda+, Broadcast, and voice mode in your chosen cast voice, measured by the Leadership Index. Free to install on the App Store; Pro is £99/year.

See Hello Li· UK App Store · iPhone iOS 17+

TRUSTED PARTNERS · 2021-2026

Built on the modern AI stack. Trusted by Britain's institutions.

OTA Media has collaborated with organisations operating at the highest levels of decision-making across finance, government, technology and culture.

18,000+
senior executives reached
200+
leaders featured
6
FTSE × institutional partners

THE PILLARS · OTA MEDIA · 2026

01LEADERSHIP INDEX

The methodology.

A six-dimension psychometric assessment, twenty-four scenario-based questions, fifteen archetypes. The empirical layer beneath every other OTA product.

02THE FIFTY · GLOBAL 100

The editorial cohort.

The annual ranking of the most influential leaders shaping UK economic growth, and its international companion. Calibrated by the same methodology that grades the Index.

03HELLO LI

Your Agentic AI Thinking Partner.

Calibrated to how you actually lead. Voice-first, archetype-aware. Measured by the Leadership Index, the methodology behind The Fifty 2026. Live on the App Store.

04OFF THE AGENDA · OTA LIVE

The editorial layer.

The podcast and the events programme, the original OTA Media surfaces. The cultural substrate of the platform, where the methodology meets the people it measures.

BUILT IN LONDON · BY EDWIN DANSO

Founded on a single question.

OTA Media was founded by Edwin Danso in 2021 as Off The Agenda, a podcast for the conversations that don’t make it onto a corporate diary. In 2026 it became the company building the infrastructure underneath leadership itself.

Read the full story