The infrastructure of British leadership.
OTA Media is the leadership platform born in the City of London. We measure leadership rigorously through the Leadership Index, rank it editorially through The Fifty and the Global 100, and coach it conversationally through Hello Li. Senior leaders are not content. They are infrastructure. We build the rails.
Trusted by the institutions shaping the global economy.
OTA Media has collaborated with organisations operating at the highest levels of decision-making across finance, government, technology and culture.








The leaders we’ve featured.
Two hundred senior leaders have sat with OTA Media — at the Bank of England, at the London Stock Exchange, in the boardrooms of John Lewis and the National Theatre. A small selection from the past two seasons.
Gina Miller
Dame Sharon White
Sir Damon Buffini
Afua Kyei
Hastings · Amos · Scotland · Moyo
Emma Jones CBE
Off The Agenda × Bank of England.
Recorded inside Threadneedle Street with Afua Kyei, Chief Financial Officer of the Bank of England. The first OTA Media editorial production hosted at a UK central bank.
The methodology.
A six-dimension psychometric assessment, twenty-four scenario-based questions, fifteen archetypes. The empirical layer beneath every other OTA product.
The editorial cohort.
The annual ranking of the most influential leaders shaping UK economic growth, and its international companion. Calibrated by the same methodology that grades the Index.
The editorial layer.
The podcast and the events programme — the original OTA Media surfaces. The cultural substrate of the platform, where the methodology meets the people it measures.
Founded on a single question.
OTA Media was founded by Edwin Danso in 2021 as Off The Agenda — a podcast for the conversations that don’t make it onto a corporate diary. In 2026 it became the company building the infrastructure underneath leadership itself.
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