The Weeknd

The Weeknd, born Abel Tesfaye, exemplifies The Visionary through his consistent reimagining of R&B and pop on his own terms. He built an enigmatic brand by withholding his identity early on, releasing mixtapes anonymously and letting the music generate its own mythology. His Super Bowl LV halftime performance and the cinematic arc of the After Hours era, complete with a bandaged alter ego, reveal a leader whose sustained creative control is the point.