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OTA LEADERSHIP INDEX

Steve Madden

ARCHETYPE

The Operator

Execution, delivery and performance, gets the hard thing done.

Steve Madden is The Operator, a leader whose identity is inseparable from the mechanics of making and moving shoes. He started with a single clog, paid employees daily from a cash roll, and still visits Aventura stores personally to test product reactions. His creed, take care of the first and the money will come, rejects abstraction outright. No vision-casting, no system-building, just relentless operational instinct applied to craft execution.

IN THEIR WORDS, WHY OPERATOR

I started with one shoe. I would go to the stores, I would sell that — seriously, one shoe. It was a little clog. And I had a bankroll in my pocket and I paid them every day.

DESCRIBING HIS COMPANY'S FOUNDING

We work hard, we move quick — speed product. We have a north star in our company. Take care of the first and the money will come.

EXPLAINING THE STEVE MADDEN FORMULA

My favorite part of the business is testing shoes and seeing what they mean. Love it all these years later, love it. I still do.

ON PRODUCT TESTING IN STORES

ANGIE MARTINEZ IRL

Angie Martinez IRL: “Steve Madden: Overcoming Addiction & Building An Empire”

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Steve's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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