LSEGWe closed London's marketsRead the story →
← OTA LEADERS

OTA LEADERSHIP INDEX

Shonda Rhimes

ARCHETYPE

The Disruptor

Contrarian and drawn to the edge; challenges the settled answer.

Shonda Rhimes reads as The Disruptor because she systematically dismantled television's unwritten rules about who belongs at the centre of a story. She cast Black women as leads in prime-time network dramas before the industry considered it commercially viable, then walked away from a historic ABC deal to bet on Netflix when that move looked genuinely risky. Comfortable with ambiguity and quick to act, she has reshaped both the economics and aesthetics of American television.

IN THEIR WORDS, WHY DISRUPTOR

I really had been looking at what was going on in the industry. I knew what was exciting me and where it felt like the really exciting programming was coming from. I was looking for a certain kind of freedom.

EXPLAINING MOVE FROM ABC TO NETFLIX

I wanted to create a world in which all of the aspects of our shows and all the aspects of our people — I call them the Shonda Land family — can find a place to be creative and exist in one spot.

DESCRIBING SHONDA LAND'S INTEGRATED VISION

I decided I was going to spend a year saying yes to everything that scared me. And the very first thing I was asked to do was give a commencement speech at Dartmouth in front of ten thousand people.

ON PERSONAL GROWTH AND THE YEAR OF YES

THE DAVID RUBENSTEIN SHOW

The David Rubenstein Show: “Shonda Rhimes”

LISTEN AT THE SOURCE ↗
Shonda's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

THE RECORD IS CHECKABLE