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Richard Thaler

ARCHETYPE

The Reformer

Changing the system from inside it, principle turned into change.

Richard Thaler earns The Reformer by converting what colleagues dismissed as noise into the founding signal of a new discipline. He did not walk away from orthodox economics. He stayed inside it, mapping its anomalies with such rigour that dismissal became impossible. His informal lists of human 'dumb stuff' were early operational prototypes of behavioral economics, assembled with a founder's instinct for what the existing system could not explain and would eventually have to absorb.

IN THEIR WORDS, WHY REFORMER

When I read their papers, I had this big Aha moment because what their research showed was not just that people make mistakes — behavior is predictably different from the model that economists use.

DISCOVERING BEHAVIORAL ECONOMICS FOUNDATION

I started making a list of dumb stuff people do, but that was just to annoy my friends. Then somebody introduced me to the work of two Israeli psychologists Danny Kahneman and Amos Tversky.

EARLY CAREER ORIGIN STORY

Each strategy is based on a bias. There's one based on overreaction, one on underreaction. We try to find stocks where we think the rest of the market is making a mistake.

APPLYING BEHAVIORAL INSIGHTS TO INVESTING

MASTERS IN BUSINESS

Masters in Business: “How Investors Fall Into Bias Traps with Economists Richard Thaler & Alex Imas”

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Richard's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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