Richard Branson
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Richard Branson reads as The Catalyst because his defining gift is generating momentum around ideas others dismiss, then pulling people into that energy until the idea becomes real. Across airlines, music, mobile, and space travel he has sparked movements by pairing a compelling personal vision with an infectious belief that audacious things are achievable. Branson does not manage from behind process. He ignites from the front and lets conviction do the recruiting.
“The only reason we would go into a new sector is if we felt it was being badly run by other people. We've seen a gaping gap in the market where the big guys have not been doing it very well and where we can come in and shake up an industry.”
“We started with one secondhand 747 against British Airways three hundred planes. They launched a dirty tricks campaign against us, did everything they could to drive us out of business, and we took them to court and won the biggest damages in British history.”
“I never go into a venture with the idea of making a profit. If you can create the best in its field, generally speaking, you'll find that you'll pay the bills and you'll make a profit.”
The David Rubenstein Show: “Richard Branson”
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