Prue Leith
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Prue Leith earns The Catalyst by sparking change through provocation and personal example rather than institutional power. Her decades-long campaign for cooking education in schools, her public championing of assisted dying against her own MP son, and her deliberate reframing of old age as liberation share a single pattern, using influence to shift cultural attitudes at scale by making herself the disruptive case in point.
“I would make sure that every child at school learnt to cook healthily and learnt to eat it — if we could do that to a single generation of children, we'd solve the obesity problem.”
“I got so irritated with people going on in a sympathetic way about how terrible it is being old. And I thought, no, it's great. You have more time to do what you really like.”
“What happened in the House of Lords was absolutely disgraceful — a handful of Lords proposed nearly 2000 amendments deliberately to make sure the bill would run out of time. It was totally cynical.”
Ways to Change the World with Krishnan Guru-Murthy: “Prue Leith: How to grow old without fear”
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