Perth Tolle
The Reformer
Changing the system from inside it, principle turned into change.
Perth Tolle, founder of Life and Liberty Indexes and creator of the FRDM ETF, is The Reformer in the most structural sense. Rather than lobbying for better-governed markets from the outside, she converted political freedom into a quantitative investment signal and built the index infrastructure to make it tradeable. Her argument that press freedom is a data-integrity variable, not a soft preference, redesigns emerging-market exposure from within the product layer itself.
“The Freedom Index is basically a freedom weighted emerging markets strategy that uses third party quantitative freedom metrics to weight countries instead of using market cap.”
“Without freedom of press or freedom of expression, there's no independent verification for where any data, whether from governments or companies, is accurate or complete.”
“We can be kind of myopic to the freedom premium in emerging markets because in emerging markets these things cannot be taken for granted because not all the emerging markets have them.”
Masters in Business: “At The Money: Investing in Freedom”
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