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OTA LEADERSHIP INDEX

McKeel Hagerty

ARCHETYPE

The Visionary

The future, and what is barely possible, reads round the next corner.

McKeel Hagerty reads as The Visionary because he refuses to treat insurance as merely a product, positioning it instead as infrastructure for a larger cultural enterprise. His PhD-dropout moment, ignited by a single idea to reimagine Hagerty as a car club, marks the archetype's defining leap: subordinating the conventional business model to one grand organizing concept. The flywheel metaphor he favors shows how everything else gets structured around that founding vision.

IN THEIR WORDS, WHY VISIONARY

I wrote this idea: turn Hagerty into a car club. I went home that night, and I dropped out of my PhD program right then.

1995 NOTEBOOK INSIGHT, COMPANY PIVOT

We're going to build an automotive branded business that happens to sell insurance — do it around this membership concept.

REFRAMING IDENTITY FROM INSURER TO COMMUNITY

Insurance is a flywheel and it all kind of spins. The rest of it speeds up the flywheel.

EXPLAINING ECOSYSTEM STRATEGY

MASTERS IN BUSINESS

Masters in Business: “Insuring Rare and Collectible Cars and Boats with McKeel Hagerty”

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McKeel's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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