Maureen Farrell
The Navigator
Judgement in the fog, money, risk and the call others cannot make.
Maureen Farrell is The Navigator because she charts legible paths through financial ecosystems steered by irrationality rather than data. In dissecting Newman's marketing genius and recognising the pattern of multiple WeWorks out there, the New York Times investigative reporter and co-author of The Cult of We goes beyond exposing individual failures. She maps the structural currents, investor psychology, founder mythology, and recurring red flags that make such collapses predictable and repeatable.
“I think the level of irrationality in business, of just relationships of people not necessarily making rational decisions and just going with their gut — that overrides a lot of things.”
“Adam Newman's genius was in marketing and fundraising — take the zeitgeist, the big business idea of the moment captivating investors, and put that on top of WeWork.”
“There's so many red flags around these companies — founders taking money out very early, investors not really caring, just wanting to get into them. I think there's a lot of many WeWorks out there.”
Masters in Business: “Maureen Farrell on WeWork’s Investments (Podcast)”
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