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OTA LEADERSHIP INDEX

Mark Cuban

ARCHETYPE

The Disruptor

Contrarian and drawn to the edge; challenges the settled answer.

Mark Cuban reads as The Disruptor because his instinct is to question the arrangement everyone else has accepted. The entrepreneur and investor, who appeared on The David Rubenstein Show, leads with provocation as method, testing conventions until the weak ones give way. He is direct where others hedge, restless where others consolidate, and his authority comes less from institutional position than from a willingness to say the uncomfortable thing and act on it.

IN THEIR WORDS, WHY DISRUPTOR

When I first got to the NBA, they didn't know what their product was. They always thought that we sold basketball, and I was very clear to them that we don't sell basketball. We sell experiences.

CHALLENGING NBA'S BUSINESS MODEL

If I put in the time and effort to learn about that technology, no matter what it was, I was going to move ahead — maybe never catch the person who created the tech, but I'd be ahead of everybody else.

SELF-TAUGHT COMPETITIVE EDGE

Ten years from now, we'll look back and there'll be ten or thirty world-class companies created by people who we probably think are crazy right about now.

SPOTTING COVID-ERA OPPORTUNITY

THE DAVID RUBENSTEIN SHOW

The David Rubenstein Show: “Mark Cuban”

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Mark's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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