Lisa Brankin

Lisa Brankin leads Ford of Britain and Ireland through one of the most turbulent periods in the company's UK history, and her public leadership reads as The Navigator. She has steered the brand through the wind-down of long-standing nameplates, the pivot toward electrification, and shifting UK policy on zero emission vehicle targets, consistently positioning Ford's course amid regulatory and market crosscurrents. Rather than seeking disruption for its own sake, Brankin's documented approach emphasises pragmatic route-finding, engaging with government on transition timelines while managing dealer networks and customers through change. Her rise through Ford's UK sales and marketing organisation gives her navigation an insider's map of the market. The secondary Steward instinct shows in her care for Ford's century-old British heritage, but her defining trait is charting a viable path through uncertainty.