Laura González
The Navigator
Judgement in the fog, money, risk and the call others cannot make.
Laura González demonstrates the Navigator archetype through her command of complex, multi-geography terrain spanning Latin America, Europe, and the US, and her ability to chart a clear course through ambiguous markets. In this interview, González maps the evolution of Allfunds from a Santander spin-off to a listed wealth tech platform, articulating strategic waypoints including blockchain adoption, private assets democratization, and open architecture. She synthesizes macro forces, regulatory shifts like MIFID 2 and the LTIF passport, and behavioral dynamics into actionable positioning for clients. Her longitudinal perspective, eleven years at the firm, multiple languages, and cross-border experience reinforce a leadership style built on orientation and calibrated movement rather than disruption. González steers rather than commands, describing Allfunds as a facilitator and agnostic hub, guiding institutional and wealth clients through an increasingly complex fund landscape.
“We truly believe that the digital revolution should be led by us. And this has many implications because we are very active into the blockchain space, we are very active into research with a very digital delivery.”
“Fragmented data will take you nowhere. And it's true that we are overwhelmed by noise these days.”
“If instead of perfection we feel passionate about what we do and grateful for what we have, success might come easier. In the end of the day, there is nothing more impactful in life than being your true self.”
Money Maze Podcast: “Laura González, Head of Americas at Allfunds, on their €1.3 Trillion Platform and Approach to Fund Selection, Open Architecture and Blockchain”
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