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OTA LEADERSHIP INDEX

Howard Schultz

ARCHETYPE

The Visionary

The future, and what is barely possible, reads round the next corner.

Howard Schultz reads as The Visionary because his leadership has always started with imagination rather than operations. He reframed a Seattle coffee retailer as a vehicle for human connection, the third place between home and work, and in doing so reshaped global consumer culture. Even his multiple returns to Starbucks, including the 2022 comeback as interim CEO, were framed as restorations of foundational purpose, a leader steering by story and belief.

OTA LEADERSHIP INDEX

OTA Leadership Index: “Public record read”

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Howard's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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