Emma Grede
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
Emma Grede is The Catalyst because building businesses is only the surface of what she does. The deeper drive behind Good American, Skims, her book, and her expanding public profile is activating potential in others, particularly women. Her blunt frameworks around money, negotiation, and self-worth are engineered to shift behaviour at scale, repeatedly reframing individual struggles as systemic patterns that women can break through conscious action rather than passive consumption.
“I want us to recognize that we can change our behavior and get more of it. No one's coming to give you money or power or any of that — we have to advocate for it for ourselves.”
“When you understand what's running through your thoughts and the reasons and the ways you make decisions, then you can push against it. But it's not until it's raised to your attention that you understand some of this stuff.”
“I wrote a book that people use, not that they read, because we've got enough to do. It was really important to me that people would read this and then get something they could put into action.”
Angie Martinez IRL: “Emma Grede: Know Your Worth - In Business and in Love”
LISTEN AT THE SOURCE ↗THE RECORD IS CHECKABLE