Doug DeMuro
The Visionary
The future, and what is barely possible, reads round the next corner.
Doug DeMuro earns The Visionary label because his career is a sequence of original category creations rather than reactive refinements. He invented a comedic car-reviewing format before the template existed, building an audience on conviction in a voice no one had yet validated. He then co-founded Cars and Bids to serve an enthusiast demographic the collector-car market had structurally overlooked. Neither move was a pivot. Both were imaginative bets on audiences he saw before anyone else did.
“I quit my job on the theory that I could make a living being funny with cars, even though that wasn't really a thing that existed.”
“Make the kind of content that your audience wants, not what you want. That's the real goal.”
“There's an underserved community of people who are interested in cars from the eighties and up. Those people are kind of ignored in the cool car space, and I decided it would be cool to have a site that just sold cars from that era.”
Masters in Business: “Doug DeMuro on the Business of Reviewing Cars (Podcast)”
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