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OTA LEADERSHIP INDEX

DJ Hed

ARCHETYPE

The Convener

The room, the network and the deal, brings the right people together.

DJ Hed embodies The Convener through a disciplined habit of changing institutions from inside them. He critiqued the Grammys, then joined the board. He spent seven years reshaping LA radio programming from within. He took the Boys and Girls Club media advisory chair to close gaps he had lived himself. The sequence never varies, earn access, align stakeholders, move the institution. His networks are not decorative. They are the mechanism.

IN THEIR WORDS, WHY CONVENER

I was one of them people complaining about Maclamore beating Kendrick for the Grammy. You know what I did, join the Grammy board. Let me figure out how this system works.

ON FIXING SYSTEMS FROM INSIDE

I would go to tank school. Have them teach me how to work the tanks, build my own tank, or get in a tank, drive out the gate, turning around and shoot at them. That's the way you do it.

PHILOSOPHY ON CHALLENGING POWER STRUCTURES

In order to live the life you want, you have to walk away from the life you knew.

ON LEAVING IHEART TO BUILD EFFECTIVE IMMEDIATELY

ALL THE SMOKE

All The Smoke: “Drake Sues Kendrick + NBA’s Shocking Viewership Slide ft. DJ Hed | ALL THE SMOKE Unplugged”

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DJ's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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