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OTA LEADERSHIP INDEX

Deborah Liu

ARCHETYPE

The Catalyst

Ideas with a spark, energy, range and the ability to start things.

Deborah Liu is The Catalyst because she converts institutional inertia into momentum. At Facebook she took Marketplace from concept to a product used by hundreds of millions, then carried that change-making energy into the chief executive role at Ancestry, reigniting a heritage brand around new data capabilities and storytelling. Her advocacy for mobilising women in technology extends the pattern, turning personal navigation of the industry into collective action.

IN THEIR WORDS, WHY CATALYST

We had done the nineteen forty census ten years before—it took us nine months to digitize it. This time in nineteen fifty it took us nine days because we had built AI around handwriting recognition.

AI-DRIVEN OPERATIONAL EFFICIENCY GAINS

Seventy percent of our forty billion records are actually proprietary. We have so much more records that we have gotten from archives and partnerships over the years.

DESCRIBING PROPRIETARY DATA INFRASTRUCTURE

We have over one hundred and thirty million family trees already built, and using that we can help derive a little bit about your cousins, your grandparents—technology assists you to build out your tree.

EXPLAINING TECHNOLOGY-ENABLED SERVICE DELIVERY

THE DAVID RUBENSTEIN SHOW

The David Rubenstein Show: “Deborah Liu”

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Deborah's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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