David McRaney
The Catalyst
Ideas with a spark, energy, range and the ability to start things.
David McRaney earns The Catalyst by making intellectual self-revision a public engine of change. The author of You Are Not So Smart dismantled his own career assumptions mid-project, modeling the persuasion science he popularizes rather than merely reporting on it. His conviction that no one is unreachable refuses the smug tribalism that stalls dialogue, and unity through humility functions as his operative method, a working discipline that ignites rethinking in his audience.
“I in writing a book of how Minds Change, I changed my mind on a lot of stuff that I was depending on for my career, and I'm happy to do that. It feels really great to be on the other side.”
“No one's unreachable, no one's unpersuadable. The assumption that they're stupid or they're misled — that was a real misconception on my part.”
“I want to like dig deeper into those places and reveal them so we can all be on the same page — unity through humility.”
Masters in Business: “David McRaney on the Science Behind Persuasion”
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