OTA LEADERSHIP INDEX

Daniel Priestley

ARCHETYPE

The Catalyst

Ideas with a spark, energy, range and the ability to start things.

Daniel Priestley earns The Catalyst not by managing what exists but by accelerating what comes next. Across 25 years the British-Australian entrepreneur has built companies from scratch in events, education and software, founding Dent Global and ScoreApp along the way. His instinct is anticipatory, reading the shape of the economy before it arrives, calling the 2008 crisis and now mapping the disruption he expects by 2029, then moving others to act on it.

IN THEIR WORDS, WHY CATALYST

“The principle that allows you to see what the future might look like, when it is exponential and not linear, is imagining any rate of improvement and running it forward.”
ON READING EXPONENTIAL CHANGE

“For the last 25 years I have been building companies from scratch, and I have been through the global financial crisis and COVID, but I have never experienced what we are experiencing right now.”
ON THE CURRENT MOMENT

“I have never seen more excitement for the opportunities in front of us, and I have never seen more fear for the disruption that is coming.”
ON OPPORTUNITY AND DISRUPTION

THE DIARY OF A CEO

The Diary of a CEO — the future of work and the AI shift

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Daniel's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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