Brandon Jennings
The Disruptor
Contrarian and drawn to the edge; challenges the settled answer.
Brandon Jennings reads as The Disruptor because he acts before the category exists. He was the first American player to bypass college for Europe, arrived in the NBA with a signature shoe deal already secured, and built Tough Crowd from scratch during COVID while most operators were contracting. On the court, in business, and now in media, his leadership logic is the same, open the lane first, then dare others to follow.
“I was like, Yo, we're gonna change the culture. We're gonna — I'm about to change the culture with what I'm doing and going overseas. Let's change the culture in the footwear department, let's do something different.”
“It ain't about what you got on — it's about who got it on, or who's behind it.”
“First two years I didn't even sell nothing. I just gave it away. Like I'm in my third year right now, it's still early — I'm just getting my feet wet.”
All The Smoke: “How Brandon Jennings Changed Basketball's Traditional Landscape | ALL THE SMOKE”
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