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OTA LEADERSHIP INDEX

Brandie Smith

ARCHETYPE

The Guardian

What holds, and what fails, under pressure, standards and accountability.

Brandie Smith reads as The Guardian because her leadership of the Smithsonian's National Zoo is organised around protection, of species, of ecosystems, and of the public trust that conservation depends on. She has steered one of America's most visible zoological institutions through funding pressures and post-pandemic operational disruption without compromising programmatic integrity. Her principled, science-led approach creates the stable and reliable environment that is the Guardian's signature, defending the mission before defending herself.

IN THEIR WORDS, WHY GUARDIAN

There are species that exist on the planet today because of zoos. Blackfooted ferret, Panamanian golden frog, scimitar horned oryx, California condors. The list goes on.

DEFENDING CONSERVATION MISSION OF ZOOS

When you come here, you are not just seeing the animals — you are part of our conservation success.

SUMMARIZING THE ZOO'S PURPOSE

We've tripled the number of pandas on the planet. There are panda reserves in China three times the size of Yellowstone because of this program.

DESCRIBING PANDA CONSERVATION OUTCOMES

THE DAVID RUBENSTEIN SHOW

The David Rubenstein Show: “Brandie Smith”

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Brandie's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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