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OTA LEADERSHIP INDEX

Bobbi Brown

ARCHETYPE

The Catalyst

Ideas with a spark, energy, range and the ability to start things.

Bobbi Brown reads as The Catalyst because she has sparked change more than once. She first rejected the heavily made-up beauty standard that defined cosmetics in the 1990s and built a brand around a radical alternative, then walked away from that brand at its peak to ignite a second entrepreneurial act with Jones Road. She mobilises others through infectious conviction, converting personal aesthetic belief into collective commercial momentum, and treating reinvention as her natural state.

IN THEIR WORDS, WHY CATALYST

I revolutionized natural looking makeup because it was not popular at all. Women looked better when they came in with no makeup than after a full on makeover. So I started making products that were easy to apply.

DESCRIBING HER ORIGINAL INDUSTRY DISRUPTION

I really was curious if it was even possible to create something out of clean because the market had shifted where women wanted clean makeup. I didn't know if it was possible to do and I proved that it was.

LAUNCHING JONES ROAD BEAUTY

I hope my legacy will be that I was there to help people feel good about themselves and teach people how to be confident. All it is is feeling comfortable in your skin.

REFLECTING ON HER LIFE'S PURPOSE

THE DAVID RUBENSTEIN SHOW

The David Rubenstein Show: “Bobbi Brown”

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Bobbi's full six-dimension Leadership Index profile is held pending their validation. The archetype shown is the OTA analyst-rated read. How we read a leader →

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